Chatbots are computer programs designed to simulate conversation with human users, often through messaging apps, websites, or mobile apps. They are becoming increasingly popular in marketing as they provide a quick and convenient way for businesses to interact with customers and potential customers.
Here are some benefits of using chatbots for marketing:
24/7 availability: Chatbots can be available to interact with customers around the clock, providing a level of convenience for customers who may not be able to reach a human representative during regular business hours.
Personalisation: Chatbots can be programmed to tailor their responses to the specific needs and preferences of individual customers, providing a personalised experience.
Increased efficiency: Chatbots can handle multiple customer inquiries at once, freeing up human representatives to handle more complex issues. This can lead to increased efficiency and productivity for businesses.
Cost-effective: Chatbots can be more cost-effective than hiring additional staff to handle customer inquiries.
There are many apps and tools available for creating chatbots for websites, including:
- Zoho Sales IQ: This is a paid tool that allows businesses to create chatbots for their websites and engage with visitors in real time. It offers features like lead capture, personalised greetings, and the ability to route inquiries to the appropriate team member.
- ManyChat: This is a paid tool that allows businesses to create chatbots for their websites, Facebook pages, and other messaging platforms. It offers features like automated responses, lead capture, and integration with other marketing tools.
- Chat fuel: This is a free tool that allows businesses to create chatbots for their Facebook pages. It offers features like automated responses, lead capture, and integration with other marketing tools.
Chatbots are a useful tool for businesses looking to improve their customer interactions and increase efficiency.
By providing 24/7 availability, personalisation, and cost-effectiveness, chatbots can help businesses improve their marketing efforts and reach a wider audience. Many apps and tools are available for creating chatbots, including Zoho Sales IQ, ManyChat, and Chat-fuel.
Our recommended solution is Zoho Sales IQ, and you can sign up to try it out for FREE ↓↓↓
After signing up, when you need more support, training, and guidance from the Smart Afrikan, whilst logged into Zoho Sales IQ, please use this link ↓↓↓
and assign us Smart Afrikan as your Zoho Partner, we will be glad to help you in this regard, it’s a “win-win” for you and us.
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